Maisie, founder of Plug Growth and marketing strategy consultant, smiling in a white T-shirt

TURN SCATTERED MARKETING INTO A SYSTEM THAT ACTUALLY WORKS

Fractional marketing leadership for startups and SMEs who need strategy, systems and execution — without hiring a full-time team.

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Helping businesses stop guessing and start operating ✶

Strategic, structured marketing system that actually moves the needle ✶

Services Overview

Explore and scroll through our services we offer.

Fractional Marketing Leadership

Senior-level direction for teams without a senior marketer. Strategy, planning, campaigns, reporting, delivery.

Marketing Systems & Setup

CRM, email, automation, analytics, funnels. Everything connected properly so marketing stops leaking.

Content & Campaign Execution

Hands-on support to get the important work out the door — not just ideas, but implementation.

AI & Workflow Optimisation

Practical automation that saves time and sharpens delivery. No gimmicks.

Marketing Foundations Sprint

A clear roadmap, priority plan, and system audit to turn chaos into clarity.

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Reduced lead response time by connecting CRM, automations, and reporting

Built complete marketing foundations for teams with no internal structure

Turned inconsistent quarterly activity into predictable weekly delivery

Created content + campaign systems that improved engagement and conversions

Implemented AI workflows that saved operational hours and improved output quality

CLIENT RESULTS

Maisie, founder of Plug Growth and marketing strategy consultant, holding a laptop and smiling

MEET MAISIE, YOUR MARKETING EXPERT

I built my career the scrappy way - no degree, no shortcuts, just years of fixing chaotic marketing in real companies. Now I work with startups and SMEs that need senior direction without the overhead. I simplify, connect, and steady the entire marketing function so it finally works as one system.

Introducing

Why most marketing gets rebuilt every 18 months

The Build It Properly Framework™

Most small businesses come to marketing backwards. They build a beautiful website before they know what it needs to say. They hire before there’s a strategy to execute. They run campaigns before the systems exist to capture the results.

Not a lack of effort.

Not a lack of budget.

A lack of sequence.

The Build It Properly Framework™ fixes marketing from the foundations up — so what you build actually lasts.

01 - Audit

Find the gaps, the leaks, and the work that’s slowing you down.

02 - Strategy

A clear, connected plan built around your real resources and goals.

03 - Setup

CRM, email, automation, analytics — all wired together properly.

04 - Execution

Consistent, measurable output. Plans that actually turn into work.

05 - Optimisation

Review, refine, improve — using data, not guesswork.

Skip a stage and you’re building on sand.
Build it properly once, then scale it.

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What It’s Like to Work With Me

No jargon.

No 40-page strategy decks that gather dust.

No handing things over and hoping for the best.

When you work with me you get someone who knows what they’re talking about — and then actually does it.

I’m as comfortable building your CRM workflows as I am setting your quarterly strategy. That means nothing gets lost in translation between the plan and the execution.

Clients say things feel clearer almost immediately. Not because the work is simple, but because I cut through the noise and focus on what actually moves the needle.

You’ll always know what’s happening, why it’s happening, and what’s coming next.